His visual art direction creations are based on his fascination with time ,humans, rain, psychology, fantasy, and the transformation of ideas to reality.
Raised by a single mother, he has in many interviews expressed that this was the key to unlocking his limitless multiverse of creation, she taught him how to see the world from feminine eyes.
"For me, feminine energy is the core of all creation,I thank my mother for firmly planting this foundation within me, for on this foundation,I have built the pillars that hold the structure of my expansive multiverse together." Xander Pratt
Xander Pratt has used his creative abilities within different fields of Entertainment, from song writing, to music production, art design, fashion design,Avant Garde event conceptualisation, directing and art direction.
His introduction to the music industry was through his Electronic collaborations with Australian producer Matt Sofo, these collaborations entered the Australia Aria music charts on multiple occasions.
As this door opens he collaborated with world renowned Electronic Dance Music producer Angger Dimas. This offering into the electronic music world also entered the Australian charts.
His single ‘Run Amuck’ with Australian producer MEGO, peaked at 21 on the Aria music charts.
This electronic phase took the lead before Xander began producing his own music.
Now his music has evolved and is therefore aligned with the artist he is today.
His newest release Is a musical/fantasy EP entitled 'DIDO' (Day In Day Out). It features 4 songs that are visually represented by an Astronaut who moves through dream states. This is a collaboration between Xander and Motion Designer @Ranks.Ss.
"Motion Design is the future, because we have finally learnt how to paint dreams, an ability that was previously synonymous with only the spirit world."
His sound is A fusion of Afro urban sound and hip hop, he has drawn a lot of inspiration from Morocco and this can be heard in his recent works.
Xander Is Currently working on his new album "Train To Marrakech" it is set to be released in 2022 after the release of a few singles. The first single is Entitled, 'Casablanca'
He believes that purely through sound, one can mark the evolution of the self, and there by a whole nation, and civilisation.
"Music is the bridge that is built above all borders, this is Spiritual architecture." Xander Pratt
Xander Pratts first discovered expression was Dance, this allowed him to express talent was Dance, through this he was able to express dynamic movement within his photoshoots.
He was introduced to the world of Modelling and creative direction industry by Australian Top Photographer Peter Coulson, their visually immersive collaborations catapulted Xander into a new stratosphere of fashion and art direction.
He then began to create the concepts and ideas behind his photoshoots. Turning photography into a mirror reflection of his creative state, each shoot combining fashion, art and symbolism. He worked with some of Australia's best photographers, stylists, body painters and make up artists to bring these visions to life. Xander Pratt's photoshoots in Asia were of great significance to his artistic evolution.
His high fashion modelling works have been featured in publications such as Cielo, Huff Magazine, Element Magazine, Elegant Magazine
and Australian alternative magazine, Damed, to name a few.
His collaborations with multi award winning Body painter Elena Lieu have continued to inspire artists and body painters around the world.
Creatively, Xander has created Events that allow him to express his ideas within space, namely, In 2018 he Travelled to South Africa, where he creative directed an event Concept that ventured beyond all cultural and social barriers ,he called it the CarnEvil. It was 4 floors of complete visual creativity.
"I aim to not only create ideas, but to act as a the Vessel of which they all move through" Xander Pratt
South Africa had not experienced an event of this creative scale and magnitude. It was an exhibition of unity.
His artwork has been exhibited in Australia, Poland and Recently in Morocco, where he exhibited his series of images at the Mandarin oriental for the 154 contemporary Artfair, this series was entitled, the 'Essence Of Africa'.
After this exhibition he was titled by CNN as one of Africa’s leading Avant Garde Artists today.
Xander Pratts anticipated Books, The Illusion of time is set to be released late 2023.
"Duality is Key,Art is the door. Art is a language Inprinted within the DNA of consciousness, this is why we are connected to it, because We Are IT"
Today , Xander Pratt's fashion private collections are made to measure, gaining notoriety amongst the elite of Morocco and creatives around the world. His new Collection is entitled 'The Majestic Collection' this is drawn from is inspiration within the Kingdom of Morocco.
"Fashion Is A Fingerprint, a pure exterior reflection of our interior, let us harness the ability to make style individual so that we may portray ourselves as we truly are to the world." Xander Pratt
"Individuality is the key to unlocking all doors of conditioning, there are no limitations, only those we impose on ourselves" - Xander Pratt